Full Download What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds - Rex Briggs file in ePub Online

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What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are

Title : What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds
Author : Rex Briggs
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 05, 2021

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