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Excerpt from On the Measurement of Business Performance in Strategy Research: A Comparison of ApproachesThe measurement approach denoted as (d) is similar to (b), with a focus on both financial and operational indicators, but the difference is that data are obtained from primary sources. The studies by Bourgeois (1980) and Gupta and Govindarajan which collected perceptual

Title : On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches (Classic Reprint)
Author : N. Venkatraman
Language : en
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Uploaded : Apr 06, 2021

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